“Seafood has been a part of my upbringing and my diet growing up. Norwegian seafood, the world’s best, still has a natural place in my life. The Norwegian Seafood Council does a tremendous job showcasing knowledge and inspiration about tasty, healthy, and sustainable seafood globally and back home in Norway. It was only natural for me to enter this partnership,” says Erling Haaland.
The partnership underscores the shared commitment of both Haaland and the Norwegian Seafood Council to strive for greatness within their respective fields in a joint effort towards increasing the consumption of seafood.
He was recently pictured training in the UAE at Man City’s warm-weather camp in Abu Dhabi after returning from a foot injury ahead of the FA Cup.
“On behalf of Seafood from Norway, we are thrilled to announce our partnership with world-renowned Norwegian football megastar Erling Haaland,” says CEO of the Norwegian Seafood Council, Christian Chramer.
“Haaland is recognized as one of the best footballers in the world. The fit with Norwegian seafood, which is enjoyed in nearly every part of the world, is therefore undoubtable. Being able to join forces as two of Norway’s best exports and strongest brands fills us with immense pride,” Chramer continues.
The deal is set for 2.5 years and takes effect on April 1st. A separate deal has also been struck with Norway’s men’s and women’s national teams.
“We are very pleased to have with us the strength of our national teams as well. This is a team effort, and the whole seafood industry stands together with our esteemed athletes in this hugely exciting time moving forward,” says Chramer.
Norway is the world’s largest net exporter of seafood, with the equivalent of around 39 million meals served daily. In 2023, Norway exported seafood to 153 markets globally, with over 60 different species.
| Haaland, who plays forManchester City Football Club in England’s Premier League, and for the Norwegian national team. Considered one of the world’s best strikers, Haaland joined City in 2002 an immediately helped them to a history making Treble success – winning the Premier League, FA Cup, and Champions League – the first time ever City had lifted Europe’s elite competition. Across the season he scored an record breaking 52 goals in just 53 appearances. |
About the Norwegian Seafood Council
The Norwegian Seafood Council (NSC) works together with the Norwegian fisheries and aquaculture industries to develop markets for Norwegian seafood through market access, market insight, marketing and PR. The NSC is headquartered in Tromsø, Norway, and maintains local representatives in 15 of Norway’s most important international markets. The Norwegian seafood industry finances the activities of the NSC via a tariff on all Norwegian seafood exports. The NSC is a public company owned by the Ministry of Trade, Industry and Fisheries.
