FlowerTrials reaffirmed as global event

Around 5.000 visitors from over 90 countries made the 2025 edition of FlowerTrials a global success. Plant professionals from around the world joined the buzz to discover what’s next in pot and bedding plants and expand their network, as the entire ornamental plant industry gathered in the Middle and South part of the Netherlands.

The average number of visited locations increased to 6, confirming that FlowerTrials encourages visitors to not only visit the established suppliers but also actively discover other breeders and new genetics. As many locations hosted multiple breeders, the average visitor saw approximately 14 exhibitors at FlowerTrials 2025.

Marjolein Kuyucu-Lodder, Chairwoman FlowerTrials committee: “The mix of nationalities travelling the Middle and South regions of the Netherlands last week was super impressive. From Brazil to Australia, from Canada to Kenya, FlowerTrials has truly established itself as the key event for professionals in pot and bedding plants worldwide. Furthermore, I am pleased to see that visitors tend to visit more locations. In addition to reconnecting with your existing network, FlowerTrials is the ideal event to discover different plant genetics and widen your horizon.”

The widest assortments in one place

Visitors had the opportunity to discover the entire range of products from 56 different breeders gathered in one event. Particularly striking was the effort put in by exhibitors to display their varieties in retail-ready concepts bringing the creativity of the 2025 edition to another level: Innovative displays, combined containers, brighter colours and creative social-media-ready marketing concepts to name just a few.

A visitor from Jordan underlined: “FlowerTrials is the best place to view the major breeders together: It takes only one event to see all the main innovations in the industry.” Michael Perry, plant influencer: “The displays that exhibitors put together are so inspirational, I cannot imagine ever not attending!”