One ticket, countless business opportunities: From 26 to 29 January 2027, Messe Essen will once again become the international meeting place for the green sector. Under the motto “Green Power – Boost your Business”, IPM ESSEN offers everything companies need for a successful year in horticulture: an extensive range of plants from around the world, pioneering technology, fresh retail concepts and valuable business contacts. The ticket shop is now open. Tickets are available at www.ipm-essen.de
“IPM ESSEN is where innovations are showcased, new partnerships are forged and ideas for business success take shape. With our motto ‘Green Power – Boost your Business’, we highlight the enormous potential of the green sector – and how our exhibitors and visitors can harness it,” says Oliver P. Kuhrt, CEO of Messe Essen.
Rising costs, a shortage of skilled workers, climate change and shifting customer preferences present challenges for the green sector. At the same time, innovative breeding, technological advances and future oriented sales concepts are opening up new opportunities. IPM ESSEN 2027 brings supply and demand together and provides practical answers to today’s challenges. Around 1,400 exhibitors from more than 40 countries are expected.
Plant diversity from around the world From established bestsellers to exceptional new varieties, IPM ESSEN brings the international world of plants together under one roof. Trade visitors can look forward to a wide range of bedding and balcony plants, perennials, trees and shrubs, houseplants, herbs, vegetable plants and cut flowers. Twelve official national pavilions from Belgium, Costa Rica, France, the United Kingdom, Israel, the Netherlands, Poland, Portugal, Spain, Sri Lanka, Türkiye and the United States underline the trade fair’s global significance.
For growers and buyers from garden centres, DIY stores and specialist horticultural retailers, IPM ESSEN is a key ordering platform for the coming season. Visitors can put together product ranges, strengthen supplier relationships and tap into additional sales opportunities.
Which plants have the potential to become the next big sellers? The IPM Novelty Showcase offers a preview of the latest varieties. The Show Your Colours Award also returns, demonstrating how plants with a compelling story can attract additional attention at retail.
Fresh ideas for increased sales at the point of sale
Great products are one thing; marketing them successfully is another. The IPM Discovery Center shows how the two can work together. Creative Director Romeo Sommers presents plants and green products through imaginative display and sales concepts. On guided tours, he shares inspiration for designing retail spaces and marketing products effectively. Further themed tours, including those focusing on climate resilient trees and perennials, guide trade visitors directly to specialist exhibitors and product groups.
Gain insights, discover technology, take away solutions
How can businesses respond to new market demands? The supporting programme at IPM ESSEN 2027 provides answers. At the Woodland Arena, the Gardeners Forum and the Innovation Center Horticulture Technology, the focus will be on technological innovations, current industry issues and practical solutions. The Horticulture Infocenter bridges the gap between science and horticultural practice with its traditional educational show under the theme “Power to the Flower”. The exhibition will highlight key topics including pH management, growing media and substrates, fertilisation, nutrient translocation and modern irrigation technology.
The nursery sector is also well catered for: the Association of German Nurseries (BdB) will once again host a specialist seminar. The traditional reception of the European Nurserystock Association (ENA) will provide an opportunity for international networking and professional exchange. The North Rhine-Westphalia Association for Gardening, Landscaping and Sports Ground Construction (VGL NRW) will again invite visitors to its “GaLaBau Outlook” event.
The stage is set for floral creativity
Floristry trends and craftsmanship are in the spotlight at the IPM Flower Stage. International floral designers will showcase new design ideas, while young floristry talents demonstrate their skills in the Messe Cup competition. Their creations will be displayed in the area surrounding the Flower Stage.
The Green Cities Europe Award, presented at IPM ESSEN for the third time, also promises excitement. Which European greening project will impress the jury with pioneering concepts for liveable, climate-adapted cities?
Themed days provide additional impetus
IPM ESSEN 2027 will address current issues through several themed days. Retail Day, organised in cooperation with the Association of German Flower Wholesalers and Importers (BGI), will focus on developments and prospects in the green market. Young Entrepreneurs Day will encourage exchange among the industry’s next generation, while Florists Day will specifically address floristry professionals. The “I love green” event will also concentrate on fostering young talent.
Explore international markets and make new connections
Business success knows no borders. As the world’s leading horticultural trade fair, IPM ESSEN connects companies and decision-makers from around the globe. In 2027, it will expand its international offering with individually curated delegation programmes. International trade groups will be able to combine their visit to the fair with excursions to horticultural businesses in the region.
Secure your ticket now and seize business opportunities
New products, new contacts, new knowledge and, above all, concrete purchasing opportunities: IPM ESSEN 2027 is the key meeting place for discovering innovations, planning product ranges and placing orders for the coming season directly at the fair. It brings together everything the green sector needs for a successful year in horticulture. Anyone looking to develop their business and seize new opportunities can secure a ticket now.
Tickets and further information are available at www.ipm-essen.de
