From 26 to 29 January 2027, IPM ESSEN will once again bring the international green sector together at Messe Essen. At the next edition, companies from the Plants, Technology, Floristry and Garden Features segments will benefit from a wide range of participation opportunities: alongside the classic individual exhibition stand, curated special shows, inspiration areas and stage formats offer a particularly straightforward way to present themselves efficiently at the world’s leading trade fair for horticulture.
Whether product novelty, technological innovation, POS concept or product line overview, IPM ESSEN creates suitable formats for different target groups and communication objectives. Companies can make their brand visible exactly where trade visitors are looking for trends, solutions and new business contacts.
Innovation Center Horticulture Technology: stage for tomorrow’s solutions
The Innovation Center Horticulture Technology is aimed at providers of innovative products and solutions in future-oriented fields such as climate adaptation, resource efficiency, peat reduction, automation and artificial intelligence. Exhibitors can present their systems in a shared area and additionally introduce themselves to an international trade audience with a short presentation on stage. The format combines visibility, knowledge transfer and networking, especially for companies seeking to drive forward-looking developments in horticultural technology.
IPM Discovery Center: showcasing products in their application context
At the IPM Discovery Center, innovative POS concepts and modern shopfitting ideas for retailers are staged to maximum effect. Exhibitors from all areas of horticulture can have their products and novelties integrated into high-profile sales concepts. The presentation is practical, trend-oriented and emotive, directly within the application context. A particular advantage is that no stand construction of their own is required, and on-site staff are not absolutely necessary. This creates a straightforward opportunity to position their own brand effectively.
IPM Concept Store and IPM Flower Stage offer trends and inspiration
IPM ESSEN also offers attractive presentation opportunities in the floristry sector. The IPM Concept Store showcases, for example, complementary product ranges from the areas of decoration, culinary products and table culture. Companies can integrate their products into inspiring concepts and thus strengthen direct communication with retailers. The IPM Flower Stage rounds off the offering as a platform for floral trends, live shows and creative impulses. Here, brands can showcase their products in a vibrant, experience-driven setting and engage directly with the international floristry community
Individual stand construction
Alongside the curated participation formats, an individual trade fair presence remains a central element of IPM ESSEN. Market participants can book their own stand space and design their presentation entirely according to their requirements and wishes. The world’s leading trade fair thus offers its exhibitors both convenient participation packages and tailor-made trade fair presences. Companies exhibiting with their own stand at IPM ESSEN 2027 also have the option of booking additional placements in the special formats mentioned above.
Further information on stand booking is available at https://www.ipm-essen.de/world-trade-fair/
