Iberflora, the International Fair of Plants, Flowers, Landscaping, Technology, and Gardening DIY, presents its new image for the 2025 edition, to be held at Feria Valencia from October 14 to 16. The new concept, Connection 2025, is a visual and strategic direction that reinforces Iberflora’s commitment to connection, innovation, and the growth of the sector, consolidating its role as the key meeting point for professionals and companies within the industry.
“At Iberflora, we believe in the power of interconnection and collaboration to strengthen a constantly evolving sector,” says Máximo Solaz, Director of the event, who adds that Connection 2025 is a statement of intent. “With this new image, we reinforce the idea that Iberflora is the must-attend event where knowledge is shared, synergies are created, and the latest trends are discovered in a vibrant, dynamic, and ever-changing environment.”
Organic and technological inspiration
The new visual identity draws inspiration from one of nature’s most effective symbols of connection: the veins of leaves. Their network perfectly reflects the ecosystem that Iberflora promotes each year around landscaping, gardening, floristry, technology, and green space design.
These organic lines are combined with overlapping geometries that bring a technological and cutting-edge dimension, underscoring the fair’s commitment to innovation and sustainability. Because the green sector doesn’t just grow—it evolves.
A return to the essence
After developing the New Generation strategic plan over the past three years, Iberflora is now returning to its original corporate colors, reaffirming its identity and long-standing trajectory as the most established professional fair in the sector.
Under the Connection 2025 umbrella, Iberflora continues to uphold its essence with the motto Passion for Green, which celebrates the work, passion, and dedication of all the professionals who make the sector thrive, year after year. For more information :- www.feriavalencia.com
