Royal FloraHolland (RFH) closed 2025 with a positive result. Product turnover rose to 5.4 billion euros (2024: 5.3 billion euros). This is the second-highest turnover ever recorded (2021: 5.6 billion). The result was higher due to higher average unit prices for both flowers (3%) and plants (1%), optimal service provision, and strict cost control. These higher prices more than offset the lower number of flowers and plants sold (-2%). The pre-tax profit amounts to 19 million euros; after tax, 12 million euros.
David van Mechelen, CEO ad interim since 1 July 2025: “2025 was a successful and dynamic year for our digital and logistics platform. It was a challenging year, not least because our CEO, Pieter Bootsma, was suddenly unable to continue. Together – employees, members, customers and other partners of Royal FloraHolland – we rolled up our sleeves and pressed ahead with determination, and that deserves a great deal of credit. With our refined Strategy 2030, we took targeted steps towards implementation, invested heavily in making our buildings and facilities more sustainable, and further expanded Floriday as the leading digital platform for the floriculture sector with new services. Meanwhile, we cut costs wherever possible and carried out a restructuring that makes us more agile.”
“For instance, the number of buyer-driven plant transactions in Floriday rose to 75%. We introduced Floriday Daytrade for day trade, which appears to meet a need, and improved the reliability of our flower and plant supply chain, alongside the expansion of order picking and the introduction of new sustainable packaging materials.”
Future-proof marketplace
Anton Sandler, acting CFO since January 2026, emphasises: “Royal FloraHolland aims to be a financially healthy cooperative, focused on long-term sustainable value creation. 2025 was a strong financial year, with operating and net results significantly higher than in 2024. This was mainly thanks to a tight budget and concrete measures aimed at cost efficiency.”
Royal FloraHolland’s total revenue rose by €8 million in 2025 to €493 million. The operating profit amounted to €19 million, compared with €11 million last year. The reported profit after tax stands at €12 million, €7 million higher than in 2024.
Sandler explains: “In 2025, Fit for Future led to a more effective and efficient organisation, with a reduction in indirect staff. Despite the 4% collective agreement pay rise, wage costs fell by €9 million. Although the spring was cold, energy costs fell by €2 million, due to lower purchase prices, energy-saving measures and more conscious energy use. Our haulier, Floriway, showed an improvement in results of three million euros, although this was not yet sufficient, and the loss amounted to 0.9 million euros. Better processes will enable us to work more efficiently. We will continue to work on this.”
This year, too, the CSRD report has been included in the annual report; we attach great importance to CSRD-compliant reporting in accordance with applicable laws and regulations.
Sustainability
The public debate on sustainability and our floriculture sector is intensifying. Sustainability is an integral part of our cooperative’s business activities, as well as those of our individual members and growers. Many excellent and important results have been achieved in recent years; we must and want to continue with this. Our members and our sector are also taking significant steps, such as reducing the use of crop protection products, water, packaging materials and energy.
Van Mechelen emphasises the importance of transparency: “Certification of our members and non-members in accordance with the requirements of the Floriculture Sustainability Initiative (FSI) ensures transparency regarding sustainability in production. This transparency provides a foundation for further sustainability improvements and enables us to protect the reputation of our cooperative and sector based on facts. Our aim is for 100% of traded product revenues to be FSI-certified; as of the end of 2025, the status was 78%. This will be achieved through additional help and support for growers, as well as through additional levies and residue testing for those who do not yet comply. We are leveraging collaboration within the sector to achieve the 100% target.”
Royal FloraHolland has itself begun construction of the largest heat pump in the Netherlands at the hub in Aalsmeer. The heat pump will be combined with heat recovery from cold store installations and heat supply from a nearby data centre. This is a major, innovative project that, within a few years, is set to heat formerly the largest trading building in the world without using gas.
