Greenitaly, the new B2B exhibition for Horticulture and Landscape, is set to transform Parma into the capital of Italian green excellence. Scheduled for October 15-17, 2025, at Fiere di Parma, this event is more than just a trade show; it’s an innovative hub for business, culture, and sustainable design.
Bringing together the best of Made in Italy production, Greenitaly will showcase leading plant producers, machinery, equipment, technologies, and green space design firms, all under one roof. The exhibition will take place at Palaverdi, Italy’s largest theater, a venue that combines expansive exhibition areas with state-of-the-art technology. This strategic choice underscores Parma’s significance as a city where green spaces are considered essential for sustainable growth.
A Platform for Business, Innovation, and Design
Greenitaly is designed to be a comprehensive platform that fosters new business opportunities and highlights the crucial role of landscape architects and designers in contemporary landscape design. The event’s program is tailored to attract a diverse and highly qualified audience, including plant nurseries, garden centers, agronomists, and architecture firms.
The exhibition will welcome key Italian and international buyers, retailers, wholesalers, and public administration officials, who will play an active role in this innovative business environment. The goal is to create a unique setting for networking and collaboration among all stakeholders in the green supply chain.
Greenitaly’s promotional strategy has engaged with key European markets, including roadshows in Paris and London, to build new relationships and attract an international audience. A comprehensive marketing campaign across international and national media, email, and social media will ensure maximum exposure. In collaboration with the ITA – Italian Trade Agency, Fiere di Parma has created an exclusive buyers program to help businesses open up new markets.
Beyond the Exhibition Floor: A Hub of Knowledge and Inspiration
Greenitaly offers more than just a classic industry exhibition. Visitors will find a wide range of engaging and informative experiences designed to foster dialogue and innovation. The event features thematic exhibition areas like the “Young Growers Club” and experiential areas such as “The Green Library.”
In addition to the exhibition, the program includes a series of scientific conferences, awards, and discussion forums. These sessions will cover crucial topics that are shaping the future of the green sector, including for example Agroecology and Urban Greenery, Urban Green Management: Between soil, climate crisis, and integrated maintenance interventions, The Sponge City: Strategies for addressing climate change in urban areas.
Some conferences will feature the presence of renowned international speakers, including Butler and Parker, Tim Briercliffe and many others, ensuring a high-level exchange of knowledge and ideas.
Green4Job: Cultivating the Next Generation of Professionals
Greenitaly is not just a showcase for today’s industry leaders; it’s an investment in tomorrow’s talent. The Green4Job project is an area dedicated to bridging the gap between the growing demand for qualified professionals in the green sector and the talent supply. A crucial part of this initiative is the collaboration with leading training schools—institutions recognized for their excellence in preparing students for successful careers. This partnership aims to connect students directly with valuable industry opportunities and help shape a new generation of skilled professionals ready to meet the environmental and design challenges ahead.
Greenitaly is the unique opportunity to connect with experts, discover new approaches, and explore the innovative solutions driving the green transition
