Red Dot Award: Product Design 2018.
The Red Dot jury assigned the title
“Red Dot: Best of the Best” to IDEAL.
Massey Ferguson, a Global Brand of AGCO (NYSE:AGCO) is honoured to announce that the IDEAL combine harvester from Massey Ferguson was awarded in the Red Dot Design Award category of commercial vehicles with the title of “Red Dot: Best of the Best”.
IDEAL from Massey Ferguson is truly a Harvesting Game Changer that projects
Massey Ferguson straight to the top of the new era of the harvesting business.
It is a newly developed combine harvester that blends a cutting-edge design, with the cutting-edge harvesting connected technology opening unexplored harvesting frontiers to farmers around the world.
The jury recognized this new generation of combine harvesters for top design quality and ground-breaking design acknowledging IDEAL’s innovative features and its unique, elegant graphite livery.
The Red Dot Award: Product Design stands for one of the most distinguished award for design and innovation. IDEAL succeeded in impressing the jury of this prestigious international design competition, favouring it among other products in other sectors and industries.
“Since its launch, IDEAL from Massey Ferguson has not stopped harvesting great results. At Agritechnica 2017 the IDEAL combine received the DLG Silver Medal for Innovation, it was named Machine of the Year 2018 and it was assigned as well the Public Vote Award.
The Red Dot Award: Product Design 2018 “Best of the Best” is another important milestone that proves the success of AGCO in providing brand-new designs and superior innovation”, says Francesco Quaranta, Vice-President Sales, Marketing and Product Management Massey Ferguson, Europe and the Middle East.
IDEAL from Massey Ferguson is a completely new, high performance combine harvester range designed using requirements taken directly from farmers and operators around the world. The range sets new levels of efficiency in the field and includes three models from 451 to 647hp firmly focussed on delivering significant gains in productivity and output.
“With the biggest grain-tank capacity now available on the European market, the fastest unloading rate and the largest threshing area*, it’s exciting to see yet more top-level recognition for the exceptional new features on the IDEAL from Massey Ferguson,” says Francesco Quaranta. “Among many exceptional new features, the IDEAL combine offers full connectivity, a complete and automated adjustment – IDEALharvest™ and Real Time Crop Flow visualization. IDEAL has at its heart the most efficient processing system ever designed by AGCO. It is set to outperform on grain ad straw quality, grain handling, power efficiency, and capacity in a wide variety of conditions.” adds Francesco Quaranta.
Over 6,300 products from 59 countries were entered in this year’s competition.
All of these products were assessed individually by an international jury of 40 independent design industry professionals. The award ceremony will take place at the Aalto Theatre in Essen, Germany, on July 9th.
“Massey Ferguson is really proud and honoured to receive so many great accolades and awards for its recently launched IDEAL from Massey Ferguson combine harvester range. But now we are heading for the most prestigious award in our industry: successful customers choosing the IDEAL combine to run their business”, says Francesco Quaranta.
“We are now in the process of finalizing the full training of dedicated IDEAL from Massey Ferguson teams in our dealer networks across all markets within Europe and the Middle East in sales and after-sales.
We are also developing for the 2018 Gold Harvest Season, the most ambitious and game changing demonstration programme in France, UK, Germany, Denmark, Czech Republic, Slovakia, Hungary, Romania and Lithuania.
The Massey Ferguson dealer network will be proud to let farmers and contractors, looking at the highest performing combine harvester, riding the IDEAL combine innovation and feeling the future of harvesting. All European farmers will have the opportunity to make their own experience and see how the IDEAL combine will make the difference specifically for them”, concludes Mr Quaranta.
*Based on comparative data shown on competitive brand websites as of 8 August 2017.
AGCO (NYSE: AGCO) is a global leader in the design, manufacture and distribution of agriculture equipment and solutions and supports more productive farming through its full line of equipment and related services. AGCO products are sold through five core brands, Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®, supported by Fuse® precision technologies and farm optimization services. Founded in 1990, AGCO is headquartered in Duluth, GA, USA. In 2017, AGCO had net sales of $8.3 billion. For more information, visit http://www.AGCOcorp.com. For company news, information and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.