SanLucar has made the first shipment of blueberries from Spain to the Middle East, using Carrier XtendFRESH™, the most advanced technology on the market in a controlled atmosphere.
This innovative system regulates the levels of carbon dioxide (CO2) and oxygen (02) inside the transport container, reducing and eliminating the ethylene released by the fruit.
Thanks to this technology, it is possible to slow the natural ripening process of the fruit down, to extend its shelf life while preserving all its freshness and quality. All these benefits are especially important for a product as delicate as blueberries, and essential to maintain the premium quality of the fruit and vegetables that SanLucar produces and sells worldwide.
“Logistics are for SanLucar a key factor in the development of our internationalization strategy, always acting as a springboard and never as a limitation. From this point of view, we are strongly committed to the new means at our disposal to preserve the high quality standards of our products on their long trip to the overseas markets”, explains Christian Quintela, Logistics Director at SanLucar.
“In this sense -he adds- it is crucial to collaborate with leading shipping and logistics companies such as MSC Mediterranean Shipping Company to find the most innovative preservation technologies in refrigerated containers, as well as the most optimal services and routes for each of the destination markets.”
In the coming days, SanLucar blueberries will be distributed in the Middle East supermarkets.
Nowadays, SanLucar products have a great reputation among consumers in the United Arab Emirates, where the SanLucar Group has undertaken in recent years an important expansion plan and where the company has its own office in the city of Dubai.
SanLucar, the premium brand for fruit and vegetables, is a globally positioned enterprise with subsidiaries in Germany, Austria, Spain, Tunisia, South Africa, Ecuador, Benelux and
Dubai. In 1993, the company was founded by Stephan Rötzer from Munich and employs approximately 2,800 people today, the majority of them working on the company’s own farms and in SanLucar offices on four continents. With a range of more than 100 varieties of fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest assortment in the retail trade. In line with the philosophy “Taste in harmony with people and nature”, SanLucar is a responsible player on the global fruit and vegetable market and is currently expanding into the Arab Gulf States, Russia, China and Canada.