Replacing current conventional offering, new bird gives the industry outstanding efficiency throughout the whole production chain.
Hubbard launches a new conventional breeder female, the Hubbard Efficiency Plus. This bird will be commercially available to customers this summer. Part of a long-term research and development strategy, the female delivers efficiency with low cost on all levels of production.
The Hubbard Efficiency Plus represents a perfect blend of advanced breeder and broiler performance. Customers will benefit from high egg and chick numbers, robust broiler growth rate with good health, and a high output of good quality saleable meat. Additionally, excellent feed efficiency results in economic advantages for producers and sustainability for the environment.
Strong R&D support
For years Hubbard has invested in R&D to implement ongoing improvements in their breeding program. After Hubbard was acquired by the Aviagen® Group in February 2018, an additional $10 million was invested to advance the Hubbard conventional breeder research and development base in Walpole, N.H., US.
“Our strategy of developing one conventional female has enabled us to increase our focus on specific selection criteria to bring better performance to customers faster,” said Olivier Rochard, Global Managing Director of Hubbard. “It is through this long-term strategy, combined with R&D investments and implementation of advanced technologies that has resulted in the Hubbard Efficiency Plus.”
Your Choice, Our Commitment
“The Hubbard Efficiency Plus female brings together the traits the industry is looking for in a single multi-purpose bird, with performance efficiency and economic efficiency at all levels of production. Focusing on one conventional breeder female helps to secure the supply of quality breeding stock to our customers around the world,” added David Fyfe, Global Sales & Marketing Director of Hubbard.
From the small flock of chickens with which Ira and Oliver Hubbard began the business in 1921, Hubbard has grown to one of the major international broiler breeding companies in the world. The poultry industry has seen remarkable changes during the past 90 years, with dramatic results for the benefit of humankind. Hubbard has played, and will continue to play, an important and vital role in this great industry.
Oliver Hubbard’s graduation from the New Hampshire Agriculture College in 1921 can be seen as the beginning of Hubbard in the commercial poultry business. From 1921 up to the acquisition by Merck in 1974, Hubbard has always been a family company. In 1997 Hubbard merged with the ISA-group from France, purely focusing on broiler breeding as from 2003. In 2005, Hubbard was acquired by Groupe Grimaud (a French family group). During February 2018 Hubbard has become a member of the Aviagen Group, of the German family group Erich Wesjohann Group (EWG), and continues to operate as independent breeding company within the Aviagen group.
Hubbard’s commitment is to offer a wide range of products ranging from conventional cost-efficient broilers to slow(er) growing chickens. Hubbard’s genetic programs are designed and dedicated to meet the growing challenges of our civilization by providing efficient, healthy, high-quality and tasty chicken meat for the world’s growing population.
Hubbard operates its selection programs in North America and Europe. Hubbard has a longstanding experience in breeding, developing and marketing breeding stock for both conventional and premium markets.
A presence in nearly 100 countries around the world and the support of dedicated teams involved in R&D, Production, Customer Support, Sales and Marketing assure the continuity to deliver quality products that are best suited to the different broiler markets throughout the world.