Still the best in the business: Berlin show underscores its position as the world’s most innovative and international meeting point for the global fresh fruit and vegetable industry.
The fruit and vegetable business demonstrated both its enduring resilience and enormous potential for growth at FRUIT LOGISTICA 2020, the leading international fresh produce trade fair, which took place in Berlin on 5-7 February. Despite the unique challenge presented by this year’s coronavirus outbreak in China, the event once again set the gold standard as a platform for networking and marketing, bringing together a record number of over 3,300 exhibitors as well as more than 72,000 trade visitors from all over the world.
As one might expect for an event with such an extensive global reach, there was intense media attention on FRUIT LOGISTICA 2020 as it got underway. Travel restrictions on visitors and exhibitors from China, combined with understandable concerns among others planning to attend, certainly slowed down the exhibition’s recent growth. But according to Madlen Miserius, Senior Product Manager at FRUIT LOGISTICA, clear communication in the days prior to the show and additional security measures on site did a lot to boost confidence.
Countless business deals have been made
“We fully understand the reasons why some people missed this year’s brilliant FRUIT LOGISTICA, but fortunately we were still able to bring together the largest and most international congregation of fresh produce professionals anywhere in the world,” Miserius commented. “The quality of trade visitors was very high, and we know from our exhibitor feedback that a very good amount of new business was done here in the FRUIT LOGISTICA halls. We really look forward to welcoming back those friends who couldn’t be with us this time to our next show.”
With around 85% of exhibitors coming from outside Germany to take part, this year’s exhibition helped more companies than ever before to establish new contacts and develop new supply partnerships. Over 95% of trade visitors surveyed rated their overall business success at FRUIT LOGISTICA 2020 as positive, a ringing endorsement of the event’s continued importance.
The next trade show dates
ASIA FRUIT LOGISTICA will take place between 16-18 September 2020 this year for the first time in Singapore, a leading business and trading hub in Asia.
Save the date for the next round: FRUIT LOGISTICA 2021 will take place 3-5 February in Berlin.