Zimbabwe’s signature agricultural industry is an energised one to be a part of in 2018, with local agricultural companies like Ferts, Seed & Grain (FSG) committed to the creation of a thriving farming sector. Established in 2010 as a small-scale importer of finished fertilizers, FSG has blossomed in it’s seven-year lifetime. Today FSG stands as a leading manufacturer of fertiliser in Zimbabwe, committed to supplying farmers large and small with high-quality products.
FSG’s success is, in part, thanks to the intervention of the Zimbabwean government who have shown strong commitment to making the country self-sustainable in food production. A few years ago the importation of finished products was disallowed, with all blends required to be manufactured locally. At this time FSG took the opportunity to grow it’s production facilities. From it’s early days of importing finished blends, FSG went on to purchase a large property, formerly a cotton factory, in Bindura. In 2014 they went on to erect a small bulk blending plant, enabling the company to blend its own fertilizers. The blending plant has grown over time, and with the addition of a continuous blender and current installation of a granulator the factory churns out 1,000 tons of fertiliser a day.
FSG is producer of the Meridian Group’s flagship fertiliser brand Superfert Fertilizer, which is produced and sold across the region through plants in Malawi, Mozambique and of course Zimbabwe. Superfert supply straight fertilizers, bulk blends and specialised prescription blends to the entire Zimbabwean market including sugar cane production for sugar and ethanol, large and small-scale tobacco farmers, cotton production, maize, wheat and soya farmers and Government schemes – to name a few. Demand for Superfert Fertilizer in Zimbabwe has increased at an impressive rate in both it’s retail and commercial arms – with the former seeing a 90% YoY increase in tobacco sales specifically.
With the support and resources of the Meridian Group to call upon, FSG has been comfortably able to meet the surge in volume demand for the raw materials required to manufacture its fertilisers and capture market share. Importantly, it was able to do so cost-effectively. This isn’t to say that FSG has rested on its laurels; the company has invested in the facilities to hold up to 20,000 metric tons of stock, and implemented processes so it can be placed on the ground where it is needed ahead of demand. Then, there are the advantages that come with operating the most modern fertiliser production facility in Zimbabwe, which is very cost efficient as far as operational costs are concerned, and which therefore gives FSG a competitive advantage on the price they can offer to customers.
Both FSG and the Zimbabwean farming industry at large look set for great things to come in 2018.